{"id":2810,"date":"2021-12-22T12:33:12","date_gmt":"2021-12-22T11:33:12","guid":{"rendered":"https:\/\/www.selfglobe.com\/casi-studio\/mela-rosa-shop\/"},"modified":"2022-03-15T10:05:11","modified_gmt":"2022-03-15T09:05:11","slug":"mela-rosa-shop","status":"publish","type":"casi-studio","link":"https:\/\/www.selfglobe.com\/fr\/etudes-de-cas\/mela-rosa-shop\/","title":{"rendered":"Mela Rosa Shop"},"content":{"rendered":"\n<p>Mela Rosa Shop est n\u00e9 de la synergie et du travail partag\u00e9 entre l&rsquo;institution municipale, le maire de Monte San Martino Matteo Pompei, et les responsables du projet MAIA au sein de Self Globe. Mela Rosa Shop est une vitrine pour la vente de produits locaux typiques d&rsquo;un groupe d&rsquo;entreprises locales.<\/p>\n\n\n\n<p>Le magasin, install\u00e9 dans le centre de la ville, sera soutenu par une plateforme d\u00e9di\u00e9e au commerce en ligne pour permettre m\u00eame aux non-locaux d&rsquo;entrer en contact avec les traditions, les sp\u00e9cialit\u00e9s culinaires et les exp\u00e9riences gustatives \u00e9tonnantes.<\/p>\n\n\n\n<p>Ce nouveau magasin est promu et garanti par MAIA, une marque innovante et r\u00e9volutionnaire cr\u00e9\u00e9e par Self Globe.<\/p>\n\n\n\n<p>MAIA n&rsquo;est rien d&rsquo;autre qu&rsquo;un format, un concept commercial moderne qui vise \u00e0 valoriser et \u00e0 donner de la visibilit\u00e9 aux produits typiques de chaque territoire en favorisant leur distribution sur un march\u00e9 international. Mela Rosa Shop, affili\u00e9e \u00e0 MAIA, aura la possibilit\u00e9 de faire partie d&rsquo;un r\u00e9seau mondial et permettra aux petits producteurs qui participent au projet de d\u00e9velopper des relations commerciales et des partenariats importants avec d&rsquo;autres MAIA en Italie et dans le monde.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-09.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"1024\" src=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-09-768x1024.jpg\" alt=\"\" data-id=\"2787\" data-full-url=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-09.jpg\" data-link=\"https:\/\/www.selfglobe.com\/melarosa-09\/\" class=\"wp-image-2789\" srcset=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-09-768x1024.jpg 768w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-09-225x300.jpg 225w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-09.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-10.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"1024\" src=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-10-768x1024.jpg\" alt=\"\" data-id=\"2791\" data-full-url=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-10.jpg\" data-link=\"https:\/\/www.selfglobe.com\/melarosa-10\/\" class=\"wp-image-2793\" srcset=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-10-768x1024.jpg 768w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-10-225x300.jpg 225w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-10.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-11.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-11-1024x768.jpg\" alt=\"\" data-id=\"2795\" data-full-url=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-11.jpg\" data-link=\"https:\/\/www.selfglobe.com\/melarosa-11\/\" class=\"wp-image-2797\" srcset=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-11-1024x768.jpg 1024w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-11-300x225.jpg 300w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-11-768x576.jpg 768w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-11.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-12.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-12-1024x768.jpg\" alt=\"\" data-id=\"2799\" data-full-url=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-12.jpg\" data-link=\"https:\/\/www.selfglobe.com\/melarosa-12\/\" class=\"wp-image-2801\" srcset=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-12-1024x768.jpg 1024w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-12-300x225.jpg 300w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-12-768x576.jpg 768w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-12.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-13.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-13-1024x768.jpg\" alt=\"\" data-id=\"2803\" data-full-url=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-13.jpg\" data-link=\"https:\/\/www.selfglobe.com\/melarosa-13\/\" class=\"wp-image-2805\" srcset=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-13-1024x768.jpg 1024w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-13-300x225.jpg 300w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-13-768x576.jpg 768w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-13.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-color wp-block-heading\" style=\"color:#ff6500\">LE PROJET MAIA &#8211; ON VOUS EXPLIQUE CE QU&rsquo;ON FAIT<\/h5>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u00c9TAPE 1 : CHOIX DES ENTREPRISES ET DES PRODUITS<\/strong><br>Les responsables MAIA de Self Globe ont \u00e9t\u00e9 charg\u00e9s de la s\u00e9lection des entreprises agricoles en accord avec les valeurs de l&rsquo;ensemble du projet ; ils ont \u00e9galement s\u00e9lectionn\u00e9 avec soin et minutie la gamme de produits qui seront vendus en ligne et dans le magasin. Diff\u00e9rents facteurs et principes sont pris en compte au cours de ce processus. La pr\u00e9f\u00e9rence est donn\u00e9e \u00e0 toutes les activit\u00e9s qui n&rsquo;ont rien \u00e0 voir avec la grande distribution ; les agriculteurs qui transforment directement les mati\u00e8res premi\u00e8res qu&rsquo;ils produisent dans leurs champs. MAIA veut donner de la visibilit\u00e9 aux petits producteurs locaux, en valorisant la typicit\u00e9 du territoire et le travail des agriculteurs et en donnant, de cette fa\u00e7on, la possibilit\u00e9 au client d&rsquo;acheter un produit garanti, sain et authentique \u00e0 un prix juste. Lorsque la liste des producteurs et des produits est pr\u00eate, on passe \u00e0 l&rsquo;\u00e9tape suivante.<\/p>\n\n\n\n<p><strong>\u00c9TAPE 2 : LANCEMENT DU MAGASIN<\/strong><br>Une fois que la municipalit\u00e9 a cr\u00e9\u00e9 l&rsquo;identit\u00e9 du magasin Mela Rosa, les responsables de MAIA ont mis en place le magasin en respectant les couleurs, le style et les codes de la marque. Ils se sont \u00e9galement occup\u00e9s de la disposition interne des produits et de la mise en \u0153uvre, avec les techniciens sp\u00e9cialis\u00e9s, du kit de caisse num\u00e9rique pour la tra\u00e7abilit\u00e9 des produits en blockchain. Ce syst\u00e8me innovant et \u00e0 l&rsquo;avant-garde permet de garantir une transparence totale de la cha\u00eene d&rsquo;approvisionnement, tant des mati\u00e8res premi\u00e8res que des processus de fabrication et de pr\u00e9paration utilis\u00e9s pour arriver au produit final. Mela Rosa Shop est donc une sorte de vitrine, utilis\u00e9e par les entreprises agricoles qui ont rejoint le projet MAIA, pour faire conna\u00eetre leurs produits au monde entier ou, mieux encore, un collecteur de l&rsquo;authenticit\u00e9 s\u00e9lectionn\u00e9e au cours de la phase pr\u00e9c\u00e9dente. Ce sont les \u00ab\u00a0premiers produits\u00a0\u00bb d&rsquo;une entreprise qui font partie du r\u00e9seau de distribution et non l&rsquo;ensemble du catalogue de choix.<\/p>\n\n\n\n<p><strong>\u00c9TAPE 3 : UN COMMERCE EN LIGNE NATIONAL<\/strong><br>En collaboration avec la municipalit\u00e9 de Monte San Martino, Self Globe travaille \u00e0 la cr\u00e9ation d&rsquo;un site de commerce en ligne pour la vente des produits du magasin. \u00c0 partir de f\u00e9vrier 2022, tous les produits pourront \u00eatre achet\u00e9s directement sur la plateforme en ligne d\u00e9di\u00e9e, permettant ainsi aux clients de recevoir des produits typiques de la r\u00e9gion Marche directement sur leur table \u00e0 la maison. Un clic suffira pour avoir \u00e0 port\u00e9e de main tout ce que vous avez envie d&rsquo;essayer depuis longtemps. Dans un premier temps, les exp\u00e9ditions seront limit\u00e9es \u00e0 l&rsquo;Italie, mais Self Globe travaille d\u00e9j\u00e0 pour pouvoir vendre \u00e0 l&rsquo;\u00e9tranger.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Mela Rosa Shop, associ\u00e9e \u00e0 MAIA, veut aider les agriculteurs qui vivent \u00e0 Monte San Martino (et pas seulement) \u00e0 valoriser tout l&rsquo;engagement et le dur travail quotidien pour essayer de pr\u00e9server la qualit\u00e9 et l&rsquo;authenticit\u00e9 des produits typiques de la tradition de la r\u00e9gion Marche.<\/p>\n\n\n\n<p>Visitez le magasin de Via Armando Ricci, 8 \u00e0 Monte San Martino (MC) ou commandez en ligne sur <a href=\"http:\/\/www.melarosashop.it\">www.melarosashop.it<\/a><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-3 is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-thumb.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-thumb-1024x768.jpg\" alt=\"\" data-id=\"2747\" data-full-url=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-thumb.jpg\" data-link=\"https:\/\/www.selfglobe.com\/casi-studio\/mela-rosa-shop\/melarosa-thumb\/\" class=\"wp-image-2749\" srcset=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-thumb-1024x768.jpg 1024w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-thumb-300x225.jpg 300w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-thumb-768x576.jpg 768w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-thumb.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-01.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-01-1024x768.jpg\" alt=\"\" data-id=\"2753\" data-full-url=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-01.jpg\" data-link=\"https:\/\/www.selfglobe.com\/casi-studio\/mela-rosa-shop\/melarosa-01\/\" class=\"wp-image-2755\" srcset=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-01-1024x768.jpg 1024w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-01-300x225.jpg 300w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-01-768x576.jpg 768w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-01.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-02.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"1024\" src=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-02-768x1024.jpg\" alt=\"\" data-id=\"2757\" data-full-url=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-02.jpg\" data-link=\"https:\/\/www.selfglobe.com\/casi-studio\/mela-rosa-shop\/melarosa-02\/\" class=\"wp-image-2759\" srcset=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-02-768x1024.jpg 768w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-02-225x300.jpg 225w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-02.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-03.jpg\"><img decoding=\"async\" loading=\"lazy\" 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src=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-05-1024x768.jpg\" alt=\"\" data-id=\"2769\" data-full-url=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-05.jpg\" data-link=\"https:\/\/www.selfglobe.com\/casi-studio\/mela-rosa-shop\/melarosa-05\/\" class=\"wp-image-2771\" srcset=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-05-1024x768.jpg 1024w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-05-300x225.jpg 300w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-05-768x576.jpg 768w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-05.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-06.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"1024\" src=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-06-768x1024.jpg\" alt=\"\" data-id=\"2773\" data-full-url=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-06.jpg\" data-link=\"https:\/\/www.selfglobe.com\/casi-studio\/mela-rosa-shop\/melarosa-06\/\" class=\"wp-image-2775\" srcset=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-06-768x1024.jpg 768w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-06-225x300.jpg 225w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-06.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-07.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"1024\" src=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-07-768x1024.jpg\" alt=\"\" data-id=\"2777\" data-full-url=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-07.jpg\" data-link=\"https:\/\/www.selfglobe.com\/casi-studio\/mela-rosa-shop\/melarosa-07\/\" class=\"wp-image-2779\" srcset=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-07-768x1024.jpg 768w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-07-225x300.jpg 225w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-07.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-08.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"1024\" src=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-08-768x1024.jpg\" alt=\"\" data-id=\"2783\" data-full-url=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-08.jpg\" data-link=\"https:\/\/www.selfglobe.com\/melarosa-08\/\" class=\"wp-image-2785\" srcset=\"https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-08-768x1024.jpg 768w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-08-225x300.jpg 225w, https:\/\/www.selfglobe.com\/wp-content\/uploads\/2021\/12\/melarosa-08.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n","protected":false},"featured_media":2749,"template":"","nazione":[48],"prodotto":[112],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mela Rosa Shop - Self Globe | D\u00e9veloppement rural et cha\u00eene agroalimentaire<\/title>\n<meta name=\"description\" content=\"A Monte San Martino arrive Mela Rosa Shop : le premier magasin affili\u00e9 \u00e0 MAIA avec un syst\u00e8me de commerce en ligne pour la vente de produits locaux typiques.\" \/>\n<meta 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